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Embarking on a fresh professional challenge, the 34-year-old coach has stepped down from the England Women’s Under-23 national team to take over as head coach for National Women’s Soccer League franchise Bay FC.

Transition Stateside

Coates succeeds Albertin Montoya, who was at the helm of the California club during its inaugural two seasons in the top-flight American league. Montoya had revealed in September his intention to depart at the conclusion of the 2025 campaign, a season which saw Bay FC end up 13th in the league standings.

“My time with the FA has been incredible my time with the FA,” commented Coates. “The experience has been formative both in my career and as an individual. I am now prepared and eager to test my abilities in a new environment.”

Proven Developer

In her time at the helm in 2023, Coates guided the England U23s through matches including a narrow win over Norway in the continental competition and a 4-2 friendly defeat to the United States. Making the move alongside her to the NWSL is her right-hand woman, Gemma Davies, a former Aston Villa manager in the WSL.

Kay Cossington, a one-time Football Association technical lead, highlighted Coates's credentials: “Emma is not only an outstanding tactician, but she also has a proven track record of developing players to compete at the highest levels.”

“Her leadership qualities are exceptional of teams and environments and has the tactical philosophy we were seeking,” added Cossington.

Bay FC's Journey

The California side experienced a rollercoaster start to its NWSL existence, finishing in seventh place and losing in the playoffs in its inaugural campaign before facing difficulties to a near-bottom placement in 2025.

Gavin Step, Gavin Step, offered thanks to the outgoing coaches: “We thank Emma and Gemma for their time with us and wish them all the best with their venture abroad. They have played a crucial part in strengthening the pathway between the WU23s and the senior squad.”

“Their work has directly impacted the development of many promising talents who have progressed into senior Lionesses,” he finished.

Lasting Legacy

After succeeding Mo Marley in 2023, Coates has overseen the promotion of multiple players to the England senior side, including playmaker Lucia Kendall—who recently scored her debut Lionesses goal—and attackers Michelle Agyemang and Aggie Beever-Jones.

Discussions for their replacements has already commenced, with the aim to continue the progress of the youth national team in the coming years.