A New Logo for the UK's National Rail Body is Shown.
The government has disclosed the visual identity for the new national rail body, constituting a major stride in its plans to bring the railways back into state hands.
A National Design and Iconic Logo
The fresh branding incorporates a Union Flag-inspired design to echo the UK flag and will be used on locomotives, at stations, and across its online presence.
Notably, the emblem is the iconic double-arrow design currently used by the national rail network and originally introduced in the 1960s for the former state operator.
A Implementation Plan
The phased introduction of the branding, which was developed by the department, is expected to occur over time.
Travellers are scheduled to begin spotting the freshly-liveried trains across the UK rail network from spring next year.
In December, the branding will be displayed at prominent stations, including London Bridge.
The Journey to Nationalisation
The Railways Bill, which will enable the establishment of Great British Railways, is presently progressing through the Parliament.
The government has said it is taking control of the railways so the network is "owned by the people, delivering for the people, not for profit."
The new body will unify the operation of passenger trains and infrastructure under one umbrella body.
The government has stated it will combine 17 various bodies and "reduce the frustrating administrative hurdles and poor accountability that has long affected the railways."
App-Based Features and Existing Public Control
The introduction of Great British Railways will also feature a dedicated mobile application, which will allow customers to see schedules and purchase tickets without additional fees.
Passengers with disabilities travellers will also be have the option to use the app to arrange help.
Several operators had earlier been nationalised under the previous government, including TPE.
There are currently seven train operators now in state ownership, accounting for about a one-third of journeys.
In the past year, c2c have been nationalised, with more expected to follow in the coming years.
Official and Industry Reaction
"This is not simply a paint job," said the Transport Secretary. It signifies "a new railway, casting off the problems of the previous system and focused completely on delivering a proper public service."
Rail representatives have acknowledged the focus to enhancing services.
"The industry will carry on to cooperate with all stakeholders to ensure a smooth transition to GBR," a senior figure said.